We had a great day at the launch of the Behind The Goals bar in the South Stand of Falkirk Football Club. In conjunction with Falkirk FC we have supported the new look and rebrand of this multifunctioning facility and we are incredibly proud to be involved.
Falkirk Football Club’s Commercial Director, Kieran Koszary, unveiled the new design along with Lizzy McDowell, Marketing Manager and Sandy Muir, our Managing Director Scotland but more importantly a committed, lifelong Falkirk FC supporter.
The life size images provide a great backdrop for a pre or post match catch up. They depict key players in triumphant scenes, including Kevin McAlister, Russell Latapy and Will Vaulks, as well as a still from the old Brockville Park, former home and stadium of Falkirk FC. There is also a long list of historic trophy wins, all of which capture the club’s heritage and passion.
The Falkirk Stadium is an interesting joint venture between the Football club and the local council. Because of this the ground is always open for business, which is fairly unusual for a football stadium.
There is a buzz about the ground at all times and on the top floor locals regularly frequent the café for a delicious meal overlooking the pitch. The building partnership is a key facility within the local area and this is reflected in how well is used by the community on a daily basis.
This was one of the motivating factors as to why Leemic sought to get involved with the project. The South Stand Behind The Goals Bar is a communal space for Falkirk Town, not just for the fans of the football team.
The Behind The Goals bar acts as a corporate space and can be hired out for product launches, board meetings, training sessions etc… It is also where The Bairns Business club, which is a networking group for local businesses and professionals, meet regularly. It was also where the recent discussions regarding the fans Takeover of the Football club took place.
Many community based projects meet regularly in the Behind The Goals Bar, including the local blind society, which is a social club for visually impaired locals. It is this active, corporate social responsibility which appealed to Leemic. As a business, we believe in supporting and investing in the local communities where we operate and we look to partner with organisations that mirror this vision.
Our Marketing Manager, Lizzy McDowell, further elaborated on the collaboration. “Falkirk FC have a strong social conscience which resonates with Leemic and we have been proud sponsors for over five years now.” She went on to say “When Kieran initially presented this opportunity it felt as though it was the perfect way further our professional relationship via a project that gives something back to the community.”
“The Behind The Goals bar has become a bedrock for the local corporate sector and non-profit community alike and we are very proud that, as a result, the Leemic brand now has an association with many worthy causes, as well as the football club itself. Our Managing Director (Scotland) and committed Falkirk FC fan, Sandy Muir, is a regular face at the Bairns home games but he is also a regular attendee of the Bairns business club too so it seemed fitting to formalise our business association with the club.”
“It is particularly exciting to think that when new players are announced and press shots are taken the Leemic name will be featured in the pictures. But equally it makes me feel incredibly proud that the Leemic brand will provide part of the backdrop for social projects such as the Blind Group and the Bairns Business Club. I truly feel that Leemic are united in the Falkirk FC Motto “Touch ane Touch a’ ” and we are proud to be one of their partners.”